Citizen — Innovation Born from Light

About the Brand

The Japanese manufacture Citizen is one of the largest and most significant players in the global watch market. Founded in 1918, the company set an ambitious goal: to make high-tech watches available to every "citizen" of the world, a mission reflected in its name. Today, Citizen is more than just a brand; it is a vertically integrated manufacturer that independently develops and produces all components of its movements.

Better Starts Now Philosophy

The brand believes that it is always possible to do something better, and that the time to start is now. This approach has allowed Citizen to become a pioneer in many fields, from creating the world's first titanium-cased watch to developing the revolutionary Eco-Drive power system. A constant search for new materials and ways to improve timekeeping accuracy has made the brand a benchmark of reliability for active lifestyle enthusiasts, divers, and pilots.

Key Technologies

• Eco-Drive: A revolutionary system that allows watches to be powered by any light source. This eliminates the need for battery replacements and provides a power reserve that can last for several years.

• Super Titanium: A proprietary titanium processing technology that makes the material five times harder than steel and significantly lighter, while remaining hypoallergenic.

• Radio-Controlled & Satellite Wave: Systems for automatic time correction via radio signals or GPS satellite signals, ensuring split-second accuracy anywhere in the world.

• Promaster: A specialized line of watches for professionals, featuring enhanced protection against shocks, water, and magnetic fields.

Why Choose Citizen

Choosing Citizen means choosing durability and technological superiority. The brand successfully combines the classic canons of watch design with futuristic engineering solutions, offering accessories that serve for decades without requiring complex maintenance.