Michelin — the official tire brand History, advantages, series, technologies

Michelin Brand

Brand History

Michelin is one of the most recognized and respected tire manufacturers in the world, founded in 1889 in France by brothers André and Édouard Michelin. The company began with the creation of the revolutionary removable pneumatic tire, which became a breakthrough in the automotive industry.

Today, Michelin is a global leader with production facilities in dozens of countries and presence in more than 170 nations.

Main Areas of Activity

Michelin produces a wide range of products:

• tires for passenger cars

• tires for crossovers and SUVs

• motorcycle tires

• truck and commercial vehicle tires

• agricultural machinery tires

• aviation tires

• Michelin Guide travel publications

• innovative mobility solutions

Technological Advantages of Michelin

• high traction in all weather conditions

• extended service life

• reduced rolling resistance and improved fuel efficiency

• innovative rubber compounds

• precise tread geometry

• low noise levels

• reinforced sidewalls for wheel protection

• performance maintained until full wear (Long Lasting Performance concept)

Brand Principles

Michelin follows the concept of long-lasting mobility — tires must remain safe and efficient even as they wear over time.

Core principles:

• innovation

• safety

• reliability

• quality

• environmental responsibility

Advantages of Michelin Tires

• stability on the road

• high comfort and reduced noise

• fuel efficiency

• improved aquaplaning resistance

• long lifespan

• confident braking on wet and dry roads

• excellent handling in hot and cold conditions

Popular Michelin Tire Series

• Michelin Alpin — winter tires with strong traction on snow and ice

• Michelin CrossClimate — all-season tires with winter capabilities

• Michelin Pilot Sport — performance tires for high-speed driving

• Michelin Primacy — comfortable tires for everyday use

• Michelin Energy Saver — fuel-efficient tires with low rolling resistance

Global Reputation

Michelin ranks among the top three global leaders in the tire industry due to:

• strict quality control

• innovative technologies

• high product reliability

• compliance with international standards

Why Customers Choose Michelin

• safety in any weather conditions

• long lifespan and even wear

• low noise and high comfort

• compatibility with European standards

• wide range of models for any vehicle

Mission and Values

Michelin’s mission is to make mobility safer, more environmentally friendly, and more comfortable.
Values: quality, innovation, durability, safety, responsibility toward customers.