VARG

The VARG brand was born on the rugged Swedish west coast, surrounded by windswept cliffs and an untamed salt sea. The founders of the brand, having extensive experience in fighting natural forces as sailors and climbers, came to the understanding that clothing for such a climate requires special quality.

They recognized that there was a need for high-quality outdoor clothing that combined functionality and comfort with elements of sportiness and style. The brand strives to offer special, beautiful models that add individuality. Inspiration for this was found in the art of indigenous peoples, among those who learned to survive in balance with nature.

VARG strives to provide its customers with the opportunity to wear something special and authentic that can accompany them through all of life's adventures. Likewise, Madeleine Magnusson, founder of Varg, throughout her sports career, as well as in everyday life, prefers to wear clothes made from comfortable materials, creating a relaxing and cozy feeling that reflects her spirit and attitude towards life.