Tarte is a cosmetics brand known for its eco-friendly and quality makeup products. The brand declares itself as a company that creates cosmetics using natural ingredients, without harmful chemicals, and supports the concept of cruelty-free (not testing on animals) and vegan (without the use of animal products).
Founded in 1999 by Moira Kelly, Tarte is recognized for its innovative products and packaging and its focus on skin care. Key features of the brand include a wide range of shades, highly pigmented products, and the use of natural ingredients such as minerals, antioxidants and botanical extracts.
Tarte offers a variety of products including foundations, powders, blushes, lipsticks, eyeshadows, eyeliners and more. One of the brand's hits is the Amazonian Clay formula, used in a number of products such as Amazonian Clay Foundation and Amazonian Clay Blush. This formula promises long-lasting wear and a matte finish.
